Bio

Asad Haroon is an experienced executive with a track record of building profitable online enterprises. Asad is the CEO and Founder of InsideUp, which provides lead generation solutions for business services . As the Corporate Chief Marketing Officer and General Manager (online advertising division) for Liquidity Services, Inc. (NASDAQ:LQDT), Asad was the member of the leadership team that over a six year period elevated the company to a major provider of B2B online services (auctions, product sourcing, & online advertising). He developed the marketing, lead generation and e-business strategies that propelled revenues to $150 million, grew the SMB buyer base to 500,000+, and paved the way for a successful public offering. Liquidity Services was named to the Inc. 500, VAR Business 500, Entrepreneur’s Hot 100, and Washington Business Journal’s Fastest Growing Companies.

Previously, as Manager of Business Strategy Services for OneSoft, he helped client companies transform from traditional brick-and-mortar retailers to e-tailing. And in his early career with Hewlett-Packard, he instigated a culture change to encourage global users to embrace online information services.

Mr. Haroon holds an MBA in Marketing from Northwestern University’s Kellogg School of Management and a BS in Computer Engineering from Harvey Mudd College.